Marketing

Release-day Links in Velveteen

Updated June 13, 2026

The short answer

A release-day link is a single link that routes fans to your release across stores once it is live. Velveteen builds release-day links on vlvtn.link, and they are minted instantly, so the link is Live as soon as you create it.

Release-day links are for the moment your music is out and every promotion after. They are lightweight and work well in ads.

What a release-day link does

One link sends each fan to your release on the store they prefer, so you can share a single URL everywhere instead of one per platform.

Velveteen builds release-day links on vlvtn.link. The link is created instantly, so it is Live right away.

Creating one

  1. 1

    Create a release-day link

    On the Links page, use Create link and choose the release-day type.
  2. 2

    Pick the release

    Choose the release you have access to.
  3. 3

    Copy and share

    The link is Live immediately. Copy it and use it in your bio, posts, or ads.

Tip

Release-day links are lighter and faster than pre-save links and are a good fit for Meta ad promotion.

Editing the link

A live release-day link is hosted on vlvtn.link, and the Links page can open the vlvtn editor in a new tab if you need to adjust it there.

Frequently asked questions

Is it Live right away?+

Yes. Release-day links are minted instantly, so the link is Live as soon as you create it.

What is vlvtn.link?+

The domain Velveteen uses to host release-day links. You create and manage the link from the Links page in Velveteen.

Can I use it before release?+

Release-day links are meant for release day and after. Use a pre-save link to build interest before the release is out.

Can I edit where it points?+

Yes. The Links page can open the vlvtn editor in a new tab for a live release-day link.

Related articles

Overview

Two link types for promoting a release: pre-save links before it is out and release-day links once it is live, plus how to create, track, and remove them.

Pre-save links

For pre-saving a release before it is out. Built on Found.ee and prepared asynchronously after you request one.

Creating a link

Create link, choose pre-save or release-day, pick a release you have permission on, then confirm. One active link of each type per release.