Marketing

Creating a Marketing Link in Velveteen

Updated June 13, 2026

The short answer

To create a marketing link, open the Links page under Marketing, use Create link, choose pre-save or release-day, then pick a release you have permission on and confirm. A release can have one active link of each type.

The flow is the same for both link types. The difference is what happens after you confirm: a release-day link is instant, while a pre-save link builds in the background.

Step by step

  1. 1

    Open the Links page

    Go to Marketing, then Links, in the dashboard.
  2. 2

    Use Create link

    Open the dialog and choose the type: a pre-save link or a release-day link.
  3. 3

    Choose a release

    Pick a release you have access to. You can only link releases you have permission on.
  4. 4

    Confirm

    Use Request pre-save or Create release-day link. Velveteen then builds the link.

What you need

Permission on the release

You can only create a link for a release you have access to.

An account in good standing

A restricted account cannot create links until the restriction is resolved.

No duplicate of that type

If an active link of that type already exists, Velveteen opens it instead of making a second one.

After you confirm

A release-day link is created instantly and shows as Live. A pre-save link is queued and moves from Requested to Building to Live as it is prepared.

Heads up

If you see a message that a link already exists, that release already has an active link of that type. Open the existing one rather than creating a duplicate.

Frequently asked questions

Can I link any release?+

Only releases you have permission on. The release picker lists releases available to your account.

Why can I not create a second link?+

Each release allows one active link per type. Velveteen points you to the existing link instead of duplicating it.

What if my account is restricted?+

Link creation is blocked while an account is restricted. Resolve the restriction, then try again.

Which type should I pick?+

Pre-save before the release is out, release-day once it is live. See the pages on each type for detail.

Related articles

Overview

Two link types for promoting a release: pre-save links before it is out and release-day links once it is live, plus how to create, track, and remove them.

Link status

Requested, Building, Live, and Failed: what each status means and how to retry a link that failed.

Pre-save links

For pre-saving a release before it is out. Built on Found.ee and prepared asynchronously after you request one.