From $1.99 / month. Cancel anytime.

LABELPOWER.CATALOG CONTROL.

Velveteen gives artists, labels, and teams one place to distribute music, pitch to DSPs, manage catalog data, and track royalties. Start with one artist or manage a full roster.

See Features →
50+
DSP Partners
∞
Releases
Yours
Masters & catalog
24/7
AI Assistant

WHAT WE DO

04 Core Modules
01
// AI · A&R

Your AI A&R

Vee checks your metadata, catches errors before submission, searches Spotify for your tracks, and helps manage your catalog by chat.

Haiku 4.5 · tool-aware · 24/7
02
// CATALOG

Full Catalog Control

Manage releases, tracks, artists, labels, contributors, and splits in one place. Run one artist or a full roster from the same catalog workspace.

Releases · Splits · Contributors
03
// PITCHING

Pitch to DSPs Directly

Submit releases for editorial playlist consideration on Spotify, Apple Music, and more. Get pitching support with a Pro or Label plan.

Spotify · Apple · Amazon · YouTube
04
// VALIDATION

Release-Day Confidence

Built-in validation checks every field before you submit. No rejected releases, no wasted time. Your AI assistant catches what you miss.

Artwork · LUFS · Rights · ISRC

HOW IT WORKS

03 Steps · ~5 min
Minute 1
01

Sign Up

Choose a plan, create your account, and add your catalog in minutes.

Create account
Emailyou@label.co
PlanPro · $4.99/mo
ArtistBABBAGE
Create account →
Minute 5
02

Upload & Distribute

Add your release. Vee checks the metadata and artwork, then sends it to every major platform.

V
● Reviewing
Artwork · 3000×3000
Audio · −14 LUFS
Metadata · ISRC generated
Pushed to 48 DSPs
Ongoing
03

Get Paid

Track earnings across every DSP. Cash out to your bank on web or mobile.

This month
$2,418.00
+18%
Payout · Direct to bankDirect to you

THE PRODUCT

04 Surfaces
CATALOG

THE CONTROL ROOM

See every release, artist, and status in one place. Track what's live, pending, or needs attention before it ships.

velveteen.fm / catalog
Catalog
ALL RELEASES · 14
AllLivePendingDraft
Live
Ultraviolet
BABBAGE1.24M
Live
Night Drive
JUNYOR412K
Pending
Still Awake
ANDY COLONICONot yet
Live
Garden State
BABBAGE88.4K
Draft
Parallel
JUNYORNot yet
Live
Crystal Fields
ANDY COLONICO202K
VEE

AN A&R IN YOUR POCKET

Vee checks every release before it goes out: LUFS, metadata, rights, and artwork. Ask questions, fix issues, and ship with confidence.

velveteen.fm / vee
V
Vee
● Online
Check if my new single Ultraviolet is ready to submit.
Ran the checks. Artwork passes (3000x3000, sRGB). Audio hits -14 LUFS. Clean. Metadata complete, ISRC generated. One flag: the ℗ year says 2025, but release date is 2026. Want me to fix it?
Yes, fix it and then push it live.
Updated ℗ to 2026. Release is submitted. I'll watch for store confirmations and ping you when Spotify accepts.
Ask Vee anything…⏎ Send
ROYALTIES

EVERY STREAM, ACCOUNTED FOR

Real-time earnings across every DSP. See where the money comes from, where it's growing, and what your next release should chase.

velveteen.fm / royalties
Royalties · Last 12 months
$3,172
▲ 18.4%
3M6M12MAll
Spotify
58%
$1,842
Apple Music
22%
$698
YouTube Music
9%
$286
Amazon
6%
$192
Other
5%
$154
PITCHING

DIRECT LINE TO EDITORS

Pitch releases to editorial playlists. Track status and see where your pitches land. No middleman. No black box.

velveteen.fm / pitching
Editorial Pitches
ACTIVE · 4
+ New Pitch
Ultraviolet· BABBAGE
Spotify/Fresh Finds·2d ago
Under Review
Night Drive· JUNYOR
Apple Music/New Music Daily·5d ago
Accepted
Crystal Fields· ANDY COLONICO
Spotify/Indie Pop·1d ago
Under Review
Garden State· BABBAGE
YouTube Music/Discover Mix·6h ago
Submitted

ON THE ROAD

iOS · Coming soon
MOBILE

YOUR CATALOG,
IN YOUR POCKET.

A native iOS companion for the moments between sessions. Check last night's streams from the couch, cash out on the train, or play unreleased tracks for someone who matters.

  • Catalog stats
    Streams, saves, and trends by release wherever you are.
  • Royalties
    Live earnings across every DSP, broken down by track.
  • Payouts
    Request withdrawals in a tap. No dashboard required.
  • Listening
    Play your own catalog back, pre-release to live.
  • Notifications
    Approvals, pitches, and payouts as they happen.
9:41●●●●
April Earnings
$4,218
▲ $612 vs. March
Top TracksView all
Ultraviolet
BABBAGE
1.24M
+18%
Night Drive
JUNYOR
412K
+9%
Crystal Fields
ANDY COLONICO
202K
+4%
Ready to withdraw
$3,104.22
Cash out

WHAT ARTISTS SAY

“It's been an absolute pleasure working with the Velveteen team, complete night and day experience. Highly recommend for artists looking to take their music to the next level!”

Andy Colonico

Andy Colonico

Artist

“I built Velveteen because independent artists deserve label-level tools without the label deal. Every feature exists because I needed it myself.”

Babbage

Babbage

Artist

“The platform makes releasing music effortless, from upload to every streaming platform. I wouldn't use anybody else.”

Junyor

Junyor

Artist

PRICING

Plans for artists, teams, and labels. No hidden fees. Distribute worldwide. Cancel anytime. Your music stays live even if you downgrade.

Artist
$1.99 / month

Distribute to every major platform

  • 1 artist profile
  • Unlimited releases
  • All major DSPs
  • Vee AI assistant
  • Community support
Pro (Most Popular)
$4.99 / month

Your own label name and DSP pitching

  • Up to 5 artist profiles
  • Unlimited releases
  • Your own label name
  • Vee AI assistant
  • DSP pitching (6 weeks recommended, 4 weeks minimum)
  • Contributor management
  • VLVTNVLVTN Pro smartlinks included
  • Email support
Label
$14.99 / month

Unlimited artists and team management

  • Unlimited artist profiles
  • Priority DSP pitching (6 weeks recommended, 4 weeks minimum)
  • Vee AI assistant
  • Full team management
  • VLVTNVLVTN Pro smartlinks included
  • Dedicated support
  • API access
Your music stays live, even if you cancel.
Your ISRCs and UPCs come with you.
No contracts. No lock-in. Cancel anytime.

START
DISTRIBUTING.
OWN IT ALL.

Manage every release and artist in one catalog workspace. Choose the plan that fits your roster. Cancel anytime. Your music stays live.

Cancel anytime