Velveteen guides

Guides for independent artists

Practical guidance for releasing, growing, and earning from your music. No upsells, no hype, just useful answers.

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52 topics

Spotify · Editorial

Pitching editorial playlists

The complete walkthrough for pitching Spotify editorial playlists through Spotify for Artists.

6 guides
Spotify · Money

Streaming royalties

How Spotify streamshare works, what the 1,000-stream recorded royalty threshold includes, and how to verify eligibility and payment.

5 guides
Release · Metadata

Get your release right

A field-level metadata audit and correction-versus-takedown decision for live releases, products, recordings, credits, dates, UPCs, and ISRCs.

5 guides
Release · Artwork

Album artwork

The complete artwork workflow: one cross-platform digital master, the rules that trigger rejections, explicit-content notices, AI rights, and separate print files.

6 guides
Release · Launch

Your first release

A producer's walkthrough of releasing your first song: distributor, metadata, the 7-day Spotify pitch cutoff, pre-save, and what to actually do in release week.

5 guides
Release · Marketing

Pre-save & marketing

How a Spotify pre-save campaign really works, why day-one saves matter, and the honest limits of pre-saves from a working producer.

3 guides
Royalties · Collect

Collect every royalty

A Canadian indie artist collects royalties by registering across two copyrights: the composition (SOCAN for performance, CMRRA or SOCAN Reproduction for mechanical) and the recording (ACTRA RACS or Artisti for neighbouring rights, plus a maker collective).

5 guides
Business · Deals

Label services vs DIY

A distribution deal delivers your music to streaming services for a flat fee, and you keep 100% of your masters and 86 to 100% of royalties.

5 guides
Distribution · Switch

Choosing & switching

To switch distributors without losing streams, reuse your original ISRC and UPC codes, upload the identical audio, keep the old release live for a couple of days so Spotify can link the versions, de-register YouTube Content ID before re-registering, and leave the old account open until royalties clear.

6 guides
Royalties · Splits

Split sheets

A split sheet is a signed document that sets each collaborator's ownership percentage of a song.

6 guides
Revenue · Sync

Sync licensing

Sync licensing is getting your music into TV, film, games, and ads.

6 guides
Publishing · Admin

Publishing admin

A rights-first map of songwriter and publishing royalties, the separate recording side, and what an administrator actually handles.

6 guides
Revenue · Direct

Direct-to-fan revenue

An operating model for turning fan relationships into durable revenue without making Discord, storefronts, or social platforms the source of truth.

7 guides
Licensing · Creators

Licensing for creators

What every content creator needs to know about music licensing: Content ID claims, Twitch and YouTube clearance, and licensing your own music for brand deals from the rights-holder side.

5 guides
Tools · AI

AI tools for artists

A working producer's honest map of AI tools for independent musicians in 2026, including what they actually do well and the copyright and credit traps that can cost you your masters.

8 guides
Social · TikTok

TikTok for musicians

What TikTok actually pays musicians in 2026, the Commercial Music Library vs distribution split, and the real path to earning money from the platform.

6 guides
Rights · Copyright

Protect your music

What copyright protection you have the moment you record, how DMCA takedowns work, Content ID claims, and the Canada vs US differences that change what you register and where.

6 guides
Promotion · PR

Music PR yourself

What music PR actually covers, how to build and pitch a one-sheet without a publicist, and the honest case for when hiring one is worth it.

5 guides
Pitching · Beyond Spotify

Pitching beyond Spotify

How to pitch Apple Music for Artists, Amazon Music, Deezer, and Tidal editorial playlists, what each platform's process actually looks like for an indie artist.

5 guides
Editorial · Sharing

Share editorial features

A practical sharing workflow with post examples and a searchable directory of verified DSP social handles.

1 guides
Audio · Mastering

Mastering for streaming

LUFS targets, loudness normalization, true peak limits, and file specs for every major DSP, written by a working producer.

5 guides
Catalog · Strategy

Catalog as an asset

A transparent catalog-control and valuation workflow covering rights scope, revenue evidence, risk, comparables, and decision-ready assumptions.

5 guides
Career · Team

Building your team

A role, evidence, and access-control system for managers, agents, lawyers, publicists, accountants, and every document they need.

6 guides
Spotify · Algorithm

Growing on Spotify

The map of Spotify's recommendation system: editorial vs algorithmic vs listener playlists, the signals (saves, skips, completion, follows) that drive them, and the editorial-to-algorithmic pipeline.

5 guides
Release · Strategy

Release strategy

A product-version strategy for singles, EPs, albums, and deluxe editions, including new UPCs, unchanged ISRCs, and date-field conflicts.

5 guides
AI · Your Business

AI for your business

The wedge: human for the art, AI for the ops. Where AI genuinely helps the business side of a music career, where it bites you, and how Vee does the catalog work on your real data.

6 guides
AI · Marketing

AI for your marketing

The marketing and writing side of the AI-for-business series: bios, captions, newsletters, research, and campaign planning, with the one rule that keeps it from sounding like a robot.

5 guides
Social · YouTube

YouTube for musicians

YouTube as both a discovery engine and a Content ID royalty stream Spotify doesn't have: the Official Artist Channel, the two ways you get paid, Shorts, and where it fits next to streaming.

5 guides
Social · Instagram

Instagram for musicians

Instagram as a discovery and relationship engine: Reels for reach, the business-vs-personal music nuance, and the smart link in bio that turns followers into listeners on every platform.

5 guides
Spotify · Profile

Spotify for Artists

The free dashboard every artist should claim: how to get access, customize your profile and Canvas, set an Artist Pick, and run a native pre-save, with the eligibility gates called out.

7 guides
Rights · Covers

Covers & sampling

The core distinction: a cover is covered by a compulsory mechanical license, a sample needs two direct clearances that can be refused. What you can do freely and what you can't.

5 guides
Business · Money

Music money & taxes

The business side of the money: how music taxes, deductions, business structure, grants, and paying collaborators work across Canada and the US. General information, not tax advice.

4 guides
Funding · Canada

Music grants in Canada

A current route map for Canadian artists: choose the right federal, francophone, regional, tour, or showcase program before building the application and budget.

7 guides
Audience · Analytics

Music analytics

A decision system for artist data: match the metric to the goal, keep platform definitions separate, and turn each report into a concrete release decision.

6 guides
Audience · Email

Email marketing

A practical email system for artists: earn permission, authenticate the sending domain, welcome subscribers, send useful campaigns, and keep the fan record clean.

6 guides
Promotion · Paid

Music ads

An objective-first ad system for choosing a platform, proving measurement readiness, running controlled tests, and making an honest stop, change, or scale decision.

8 guides
Audience · Owned web

Artist websites

A six-page owned-site system with a crawl and index gate, artist identity signals, press delivery, conversion evidence, and a 30-day launch loop.

6 guides
Direct-to-fan · Storefront

Bandcamp

A current seven-part Bandcamp operating system for release setup, offers, discovery, transactions, followers, editorial submission, and evidence.

7 guides
Direct-to-fan · Manufacturing

Physical music

An eight-gate field guide for choosing, manufacturing, receiving, pricing, and fulfilling vinyl, CDs, and cassettes without turning estimates into promises.

7 guides
Live · Touring

Independent touring

A ten-gate touring operating system from measurable purpose and local demand through safe routing, advance, settlement, cash close, and return-market decisions.

8 guides
Live · Booking

Shows and festivals

An eight-stage acquisition system that connects honest market evidence and live proof to qualified venue, support, festival, and agent opportunities.

6 guides
Live · Royalties

Concert royalties

An eight-link concert royalty evidence chain that keeps composition payments, show settlements, recording rights, territories, and reporting states distinct.

6 guides
Radio · Promotion

Radio promotion

An eight-stage radio campaign system that keeps station fit, delivery, service, adds, spins, charts, promoter claims, and royalty statements as distinct evidence.

6 guides
Business · Contracts

Music contracts

A nine-stage contract system that separates facts, business choices, drafting, legal, tax, accounting, and union questions before clean execution and operation.

7 guides
Studio · Business

Producer agreements

An eight-link producer-deal system separating services, composition, master rights, contract royalties, collective directions, credits, delivery, and accounting.

6 guides
Identity · Rights

Artist names

An eight-link artist-name evidence chain separating music and identity searches, trademark clearance, market scope, ownership, platform IDs, filing, and monitoring.

6 guides
Business · Label

Start a record label

A nine-link label operating chain joining thesis, ownership, capital, rights, assets, supply, campaigns, transaction-level accounting, and catalogue operations.

7 guides
Metadata · Lyrics

Lyrics on streaming

A seven-state lyric supply chain joining recording identity, authorized source text, platform formatting, timing, submission evidence, public verification, and correction ownership.

6 guides
Audio · Spatial

Spatial audio

A nine-gate spatial-audio operating chain joining multitrack authority, creative intent, immersive mixing, translation, conformance, ADM QC, approval, delivery, and public verification.

6 guides
Promotion · Safety

Safe music promotion

An eight-gate promotion safety chain joining provider diligence, written scope, artist-controlled accounts, traffic baselines, anomaly diagnosis, containment, official reporting, and measured follow-up.

6 guides
Release · Remixes

Music remixes

A nine-gate remix decision and release chain joining audience purpose, master and song authority, controlled stems, agreement, acceptance, economics, new-recording identity, delivery, public QC, and learning.

6 guides
Streaming · Money

Streaming payouts by platform

A plain comparison of what each streaming service pays per stream, why none of the numbers are official rates, and why the platform that pays the most per stream is rarely the one that pays you the most.

6 guides