Marketing Links in Velveteen: Pre-save and Release-day Links
Updated October 30, 2026
Marketing links help you promote a release. Velveteen offers two kinds: a pre-save link for building anticipation before a release is out, and a release-day link that routes fans to your music across stores once it is live. You create them on the Links page and Velveteen builds them for you.
This section explains both link types, how to create one, what the build statuses mean, how to manage links after they are live, and how to adjust release-day listening page appearance. Find them under Marketing, on the Links page.
The two link types
Pre-save link
For pre-saving a release before it is out, so it lands in fans' libraries on release day. Built on Found.ee.
Release-day link
For release day and after: one link that routes fans to your music across stores. Built on vlvtn.link.
Link appearance
Release-day listening page settings for label, tracks, focus track, expiration, downloads, and System, Light, or Dark appearance.
How it works
- 1
Open Links under Marketing
Go to the Links page in the dashboard. - 2
Find your links
Your available artist and label links appear together. You do not need to choose a workspace. - 3
Create a link
Use Create link, choose pre-save or release-day, and pick a release you have access to. - 4
Let Velveteen build it
A release-day link is ready instantly. A pre-save link is prepared in the background and turns Live when it is done. - 5
Share it
Copy the link and use it in your bio, posts, or ads.
One active link per type
Each release can have one active pre-save link and one active release-day link at a time. If one already exists, Velveteen points you to it instead of making a duplicate.
Tip
Frequently asked questions
Do I need both links?+
No. Use a pre-save link before release to build saves, and a release-day link once the music is out. Many artists use both, in sequence.
Where do I manage links?+
On the Links page under Marketing. It lists your links with their status and actions to copy, open, or remove them.
Do I need to choose a workspace?+
No. The Links page shows the links you can access across your artists and labels. Your permissions still control which pages you can edit.
Which releases can I link?+
Any release you have permission on. You pick the release when you create the link.
What if creating a link is blocked?+
If your account is restricted, link creation is blocked until the restriction is resolved. Otherwise, you need permission on the release you are linking.
Related articles
Pre-save links
For pre-saving a release before it is out. Built on Found.ee and prepared asynchronously after you request one.
Release-day links
For release day and after: one link that routes fans to your music across stores. Built on vlvtn.link and minted instantly.
Creating a link
Use Create link to choose a page type, then follow the catalog, detail, editor, and publication steps for that page.
Link status
Requested, Building, Live, and Failed: what each status means and how to retry a link that failed.
Link appearance
Edit a release-day listening link's label, track list, focus track, expiration, download setting, and light, dark, or system appearance.
Connect Meta Pixel
Create or select a Web dataset, generate its direct-integration access token, connect it in Velveteen, and verify browser and server events.