Marketing

Pre-save Links in Velveteen

Updated June 13, 2026

The short answer

A pre-save link lets fans pre-save your release before it comes out, so it is added to their library automatically on release day. Velveteen builds pre-save links on Found.ee. Because the link is prepared in the background, it starts as Requested and turns Live once it is built.

Pre-save links are a pre-release tool. Set one up ahead of your release date and share it so fans can commit early.

What a pre-save link does

When a fan pre-saves, the release is queued to appear in their library the moment it goes live. It is a way to turn early interest into day-one plays.

Velveteen builds the pre-save experience on Found.ee. You request it in Velveteen and share the link once it is Live.

Setting one up

  1. 1

    Create a pre-save link

    On the Links page, use Create link and choose the pre-save type.
  2. 2

    Pick the upcoming release

    Choose the release you have access to that you want fans to pre-save.
  3. 3

    Wait for it to build

    The link is prepared in the background. It moves from Requested to Building to Live.
  4. 4

    Share it early

    Once Live, copy the link and promote it ahead of release day.

Tip

Set up the pre-save link weeks before release so there is time to promote it while fans can still pre-save.

Frequently asked questions

How long does it take to build?+

A pre-save link is prepared in the background, so it may not be Live the instant you request it. Check the Links page for its status.

What is Found.ee?+

The service Velveteen uses to build pre-save links. You set the link up inside Velveteen.

When does the pre-save deliver?+

On release day, the release is added to the libraries of fans who pre-saved.

Can I have more than one pre-save link per release?+

No. Each release has one active pre-save link at a time.

Related articles

Overview

Two link types for promoting a release: pre-save links before it is out and release-day links once it is live, plus how to create, track, and remove them.

Release-day links

For release day and after: one link that routes fans to your music across stores. Built on vlvtn.link and minted instantly.

Creating a link

Create link, choose pre-save or release-day, pick a release you have permission on, then confirm. One active link of each type per release.