Marketing Link Status in Velveteen
Updated August 27, 2026
A Velveteen marketing link has four possible statuses: Requested, Building, Live, or Failed. Release-day links are normally available immediately, while pre-save links move through Requested and Building as destinations are prepared. A Failed status means creation did not complete; review the release details and use the available retry action.
The status tells you whether a link is ready to share. Here is what each one means and what to do.
The four statuses
Requested
The link has been requested and is queued to build. This applies mainly to pre-save links.
Building
The link is being prepared. It is not ready to share yet.
Live
The link is ready. Copy it and share it.
Failed
The build did not complete. You can retry it from the Links page.
What to do at each step
- 1
Requested or Building
Wait. The Links page updates as the link progresses. Pre-save links can take a little time. - 2
Live
Copy the link and start sharing. A release-day link can also open in the vlvtn editor. - 3
Failed
Use the retry action to request the build again. If it keeps failing, contact support.
Tip
Frequently asked questions
Why is my pre-save link not Live yet?+
Pre-save links build in the background, so they sit at Requested or Building until the build finishes.
What does Failed mean?+
The link could not be built. Retry it from the Links page, and contact support if it keeps failing.
How do I retry?+
On the Links page, a failed link offers a retry action that requests the build again.
Why was my link Live immediately?+
Release-day links are created instantly, so they show as Live as soon as you make one.
Related articles
Creating a link
Use Create link to choose a page type, then follow the catalog, detail, editor, and publication steps for that page.
Managing and removing links
Copy and open links, cancel a pre-save still being built, and choose whether to remove a release-day link from Velveteen only or from vlvtn.link as well.
Overview
Two link types for promoting a release: pre-save links before it is out and release-day links once it is live, plus how to create, track, and remove them.