Marketing Link Status in Velveteen
Updated June 13, 2026
A marketing link has one of four statuses: Requested, Building, Live, or Failed. Release-day links are usually Live right away. Pre-save links pass through Requested and Building first. If a link shows Failed, you can retry it.
The status tells you whether a link is ready to share. Here is what each one means and what to do.
The four statuses
Requested
The link has been requested and is queued to build. This applies mainly to pre-save links.
Building
The link is being prepared. It is not ready to share yet.
Live
The link is ready. Copy it and share it.
Failed
The build did not complete. You can retry it from the Links page.
What to do at each step
- 1
Requested or Building
Wait. The Links page updates as the link progresses. Pre-save links can take a little time. - 2
Live
Copy the link and start sharing. A release-day link can also open in the vlvtn editor. - 3
Failed
Use the retry action to request the build again. If it keeps failing, contact support.
Tip
Frequently asked questions
Why is my pre-save link not Live yet?+
Pre-save links build in the background, so they sit at Requested or Building until the build finishes.
What does Failed mean?+
The link could not be built. Retry it from the Links page, and contact support if it keeps failing.
How do I retry?+
On the Links page, a failed link offers a retry action that requests the build again.
Why was my link Live immediately?+
Release-day links are created instantly, so they show as Live as soon as you make one.
Related articles
Creating a link
Create link, choose pre-save or release-day, pick a release you have permission on, then confirm. One active link of each type per release.
Managing and removing links
Copy and open links, cancel a pre-save still being built, and choose whether to remove a release-day link from Velveteen only or from vlvtn.link as well.
Overview
Two link types for promoting a release: pre-save links before it is out and release-day links once it is live, plus how to create, track, and remove them.