Free, Artist, Pro, and Label Plan Features in Velveteen
Updated June 12, 2026
Plan features control limits and gates across Velveteen: artist count, release submission, pitching, custom labels, collaborator invites, label team workflows, support access, direct-sale fees, and payout options.
The plan name used by the app comes from the user's active subscription or inherited label context. Legacy plans map into the same gates as their current equivalents where the code allows it.
Plan feature gates
Free
Displayed when there is no active paid subscription. Free accounts keep one artist limit and pay the highest direct-sale fee.
Artist
Paid entry plan with one artist profile, unlimited releases in pricing copy, assigned Velveteen label, and 10% direct-sale fee.
Pro
Up to 5 artist profiles, pitching, custom labels, Spotify sync, collaborator invites, Pro support, and 5% direct-sale fee.
Label
Unlimited artist profiles, label team features, priority pitching, dedicated support, API access, and 3% direct-sale fee.
Important gates in code
Pitching
Pro, Label, LegacyPro, and LegacyLabel can use pitching. Label and LegacyLabel get priority pitching.
Custom labels
Pro, Label, LegacyArtist, LegacyPro, and LegacyLabel can use custom labels.
Collaborator invites
Pro, Label, LegacyArtist, LegacyPro, and LegacyLabel can invite collaborators.
Label features
Label and LegacyLabel can use label team management and approval workflows.
Direct-sale fee rates
Label
3% direct-sale fee.
Pro
5% direct-sale fee.
Artist
10% direct-sale fee.
Free or unknown
15% direct-sale fee.
Frequently asked questions
Which plans can submit releases?+
The submit route requires an active paid subscription for independent users, or an inherited label plan for managed label users.
Which plans can pitch?+
Pro, Label, LegacyPro, and LegacyLabel can use pitching.
Which plans can manage label members?+
Label and LegacyLabel can manage label members.
How many artist profiles can I have?+
Label and LegacyLabel are unlimited. Pro and LegacyPro allow up to 5. Other plan contexts default to 1.
Related articles
Billing & subscriptions
Choose a plan, start Stripe checkout, manage your subscription, update payment methods, and view invoices.
Custom labels
Plan gates for custom labels, assigned labels on lower plans, and locked copyright text.
Label users & approvals
Label plan team management, label admins, managed artists, and the release approval gate before submission.
Pricing & fees
Default minimum prices, custom release prices, and plan-based platform fees for direct sales.