Catalog

Custom Labels in Velveteen

Updated June 12, 2026

The short answer

Custom labels let eligible accounts use their own label name in Velveteen. Pro, Label, and eligible legacy plans can create custom labels. Free and Artist accounts use their assigned default label path.

Custom labels are plan-gated because they affect delivery metadata and copyright text.

Plan behavior

Free and Artist

Use assigned label behavior and may have locked copyright text.

Pro

Can create and use custom labels.

Label

Can create custom labels and use label team features.

Legacy plans

LegacyArtist, LegacyPro, and LegacyLabel are included in the custom label gate.

Release creation behavior

If the account cannot use a provided custom label, Velveteen resolves the default release label for the user.

Managed label users are forced onto their managed label.

Frequently asked questions

Can Free users create custom labels?+

No. Free and Artist users use the assigned label path.

Can Pro users create custom labels?+

Yes. Pro is included in canUseCustomLabel.

Can Label users create custom labels?+

Yes. Label users can also use label team management.

What happens if I omit label_id?+

Velveteen resolves a default release label for non-admin users when needed.

What is a label?

The owner-of-record for releases: independent artists use an assigned label, and Pro or Label accounts can use custom labels.

Entity permissions

Viewer, editor, and admin: how each entity in Velveteen has its own permissions table and what each role can do.