Label Users and Release Approvals in Velveteen
Updated June 12, 2026
Label users and approvals are Label-plan workflows. Label members can work under a managed label, and some managed users need label approval before a release can be submitted to DSPs.
This is separate from simply owning a custom label name. Pro can use custom labels, but Label plan features add team management and approval behavior.
Label team concepts
label team
The table for managed label users and their label roles.
label permissions
The owner/admin permission table for the label.
Label Admin
A label role shown in the team UI for label management.
Release approval
A managed label gate that can block submission until the label owner approves.
Approval before submission
When a managed label user submits a release, Velveteen checks whether label approval is required and whether label approval date is present.
If approval is required and missing, submission returns: Label approval is required before submission to DSPs.
Frequently asked questions
Is team management on Pro?+
No. Label team management is Label and LegacyLabel only.
Can label approval block submission?+
Yes. Managed label users can be blocked until the release is approved by the label.
Can a label owner transfer ownership?+
There is a label transfer ownership route, with checks to prevent invalid transfers.
Where is label support?+
Label support is available to Label accounts through the dedicated label support surface.
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