What Is a Label in Velveteen
Updated June 12, 2026
A label is the owner-of-record for releases in Velveteen. It is the label name and entity tied to release delivery, catalog numbers, copyright text, public label pages, and label-level permissions.
For many independent artists, the label is just the name their music is released under. For label accounts, it can also represent the business managing a roster.
Label vs artist
Artist
The performing identity credited on the release.
Label
The owner-of-record and delivery entity for the release.
User
The account holder with permission to manage catalog entities.
Person
A credits entity with no login.
Why Velveteen requires it
Stores expect label metadata as part of release delivery. Velveteen also uses labels for permissions, label-team workflows, public pages, and FUGA entity sync.
Frequently asked questions
Can my artist name and label name match?+
Yes. That is common for independent artists.
Can I have more than one label?+
Users with the right plan and permissions can manage multiple label records.
Does a label have login access?+
No. Users have login access. Labels have permissions and members attached to them.
Is a label the same as a publisher?+
No. Labels relate to the recording and release. Publishers relate to composition rights.
Related articles
Overview
Release ownership, custom label names, label permissions, label team members, release approvals, and public label pages.
What is a release?
The package Velveteen sends to stores: single, EP, or album, with tracks, artwork, dates, label metadata, and credits.
Artists vs labels
Who owns what, and why an independent artist is usually both the artist and the label.