Labels in Velveteen
Updated June 12, 2026
A label in Velveteen is the owner-of-record used on releases. It controls release label metadata, label permissions, team management on Label plans, and release approval for managed label workflows.
Independent artists still use a label record. On lower plans, Velveteen can assign the label. Pro and Label plans can use custom label names.
What labels do
Release ownership
Every submitted release needs a label identifier.
Copyright text
Lower plans can have locked copyright text tied to the assigned label.
Permissions
label permissions grants access to label records.
Team workflows
Label plans add label team, team management, support, and release approval flows.
How labels affect releases
When a release is created, Velveteen enforces the correct label for the account. Managed label users use their managed label. Other users either provide a permitted custom label or receive the default label for their account.
Before submission, Velveteen checks that the release has a label.
Frequently asked questions
Do independent artists need a label?+
They need a label record in Velveteen, but not a separate company.
Who can create custom labels?+
Pro, Label, and eligible legacy plans can create custom labels.
What plan has label team management?+
Label and LegacyLabel accounts can manage label members.
Can a label require release approval?+
Yes. Managed label workflows can require label approval before DSP submission.
Related articles
What is a label?
The owner-of-record for releases: independent artists use an assigned label, and Pro or Label accounts can use custom labels.
Label metadata
Name, slug, public page settings, FUGA identifier, permissions, and the label data used on releases.
Custom labels
Plan gates for custom labels, assigned labels on lower plans, and locked copyright text.
Label users & approvals
Label plan team management, label admins, managed artists, and the release approval gate before submission.