Account

Deleting Your Velveteen Account

Updated August 27, 2026

The short answer

Deleting your account is permanent. If you have no retained distribution or royalty history, Velveteen hard-deletes the account. If you have retained records, Velveteen removes personal information, disables the account, and keeps required financial and distribution records for 6 years.

Use Delete Account only when you want to lose access immediately. The page requires the exact confirmation phrase DELETE MY ACCOUNT and may require your password.

Deletion checks

Confirmation phrase

You must type DELETE MY ACCOUNT exactly.

Password check

Email/password users must provide their password. OAuth-only users use the active session plus confirmation phrase.

Retention check

Velveteen checks whether the account has retained distribution or royalty records.

Session invalidation

Deletion signs out active sessions.

Two deletion modes

Hard delete

Used when there is no distribution or royalty history that must be retained.

Soft delete

Used when financial or distribution records must be retained. Profile personal information is scrubbed and the auth user is disabled.

Retained records

Financial and distribution records are kept for 6 years when required.

Deleted profile

The profile name becomes Deleted User, avatar and personal fields are removed, and deletion date is set.

SmartLink privacy cleanup

Before account deletion completes, Velveteen finishes canonical SmartLink privacy cleanup and waits for its routing and delivery receipts. A short-lived cleanup-pending message means you should retry later; it does not mean the account was deleted.

If you are a member of a label workspace, deleting your account removes your membership but does not delete the label's SmartLinks. If you own a personal workspace, its SmartLinks are unpublished and routed as gone before auth deletion is allowed.

Frequently asked questions

What phrase do I type?+

Type DELETE MY ACCOUNT exactly.

Do I need my password?+

Email/password accounts need a password check. OAuth-only accounts can proceed with the active session and confirmation phrase.

Why are some records kept?+

If your account has distribution or royalty history, Velveteen retains financial and distribution records for 6 years as required by CRA rules.

Why does deletion say SmartLink privacy cleanup is pending?+

Velveteen is waiting for canonical routing and delivery receipts so a deleted owner cannot leave a stale public page or queued private payload behind. Retry after the cleanup finishes.

Will deleting my member account delete a label's SmartLinks?+

No. Label-owned SmartLinks remain with the label. Your membership and account identity are removed according to the retention policy.

Can I undo deletion?+

No. The deletion page states that the action is permanent and removes access immediately.

Related articles