Deleting Your Velveteen Account
Updated October 28, 2026
Deleting your account is permanent. If you have no retained distribution or royalty history, Velveteen hard-deletes the account. If you have retained records, Velveteen removes personal information, disables the account, and keeps required financial and distribution records for 6 years.
Use Delete Account when you are ready to give up access after the required cleanup completes. The page requires the exact confirmation phrase DELETE MY ACCOUNT and may require your password.
Deletion checks
Confirmation phrase
You must type DELETE MY ACCOUNT exactly.
Password check
Email/password users must provide their password. OAuth-only users use the active session plus confirmation phrase.
Retention check
Velveteen checks whether the account has retained distribution or royalty records.
Session invalidation
Deletion signs out active sessions.
Two deletion modes
Hard delete
Used when there is no distribution or royalty history that must be retained.
Soft delete
Used when financial or distribution records must be retained. Profile personal information is scrubbed and the auth user is disabled.
Retained records
Financial and distribution records are kept for 6 years when required.
Deleted profile
The profile name becomes Deleted User, avatar and personal fields are removed, and deletion date is set.
SmartLink privacy cleanup
Before account deletion completes, Velveteen stops personal SmartLinks from accepting new signups and waits for subscriber and connected email service cleanup. A cleanup-pending message means you should retry later; it does not mean the account was deleted. Some shared links or connections need an ownership review before cleanup can finish.
If you are a member of a label workspace, deleting your account removes your membership but does not delete the label's SmartLinks. Personal SmartLinks are taken offline before account deletion can complete. Historical activity totals are retained without erased subscriber details.
Frequently asked questions
What phrase do I type?+
Type DELETE MY ACCOUNT exactly.
Do I need my password?+
Email/password accounts need a password check. OAuth-only accounts can proceed with the active session and confirmation phrase.
Why are some records kept?+
If your account has distribution or royalty history, Velveteen retains financial and distribution records for 6 years as required by CRA rules.
Why does deletion say SmartLink privacy cleanup is pending?+
Subscriber or connected service cleanup is still in progress, or a shared connection needs review. Your account has not been deleted. Retry later; contact support if cleanup stays pending.
Will deleting my member account delete a label's SmartLinks?+
No. Label-owned SmartLinks remain with the label. Your membership and account identity are removed according to the retention policy.
Can I undo deletion?+
No. Completed account deletion is permanent. A cleanup-pending message means deletion has not completed yet.
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