What Velveteen Notifies You About
Updated June 13, 2026
Velveteen notifies you about the things that affect your music: release and pitch review decisions, when a release is delivered, payout outcomes, support replies, collaborator invitations, achievements, and release milestones like anniversaries and release day.
Notifications are tied to events on your account. Here are the main categories.
The main categories
Releases
When a release is approved, needs updates, rejected, or delivered to stores.
Pitches
When a pitch is queued for delivery, needs work, or rejected.
Royalties
When a payout is paid or a payout request is declined.
Support
When you get a reply in Pro or Label support.
Collaboration
When you are invited to an entity or an invitation is accepted or declined.
Milestones
Achievements like streaming milestones, plus release anniversaries and release day.
Where each one lands
Most of these appear as in-app notifications in the bell and on the Notifications page. Important events also send an email.
Tip
Frequently asked questions
Will I be told when my release goes live?+
Yes. You get a notification when a release is delivered to stores, and at other steps like approval.
Do I get notified about pitches?+
Yes. You are notified when a pitch is queued for delivery, needs work, or is rejected.
What about payouts?+
You are notified when a payout is paid or when a payout request is declined.
Do achievements notify me?+
Yes. Milestones like streaming achievements, release anniversaries, and release day can each trigger a notification.
Related articles
The notification center
The bell and its unread badge, the Notifications page, the All and Unread filters, and Mark all read.
Email preferences
Essential app emails always send; product updates, tips and offers, the newsletter, and achievement emails can be turned off in Settings or by unsubscribing.
Overview
The notification center and bell, what triggers a notification, email preferences in Settings, and push on the mobile app.