What Is a User in Velveteen
Updated August 27, 2026
A Velveteen user is an account holder with a login and profile. Your account lets you manage the artists, releases, tracks, labels, and royalty information you have permission to access. It is separate from an artist profile, which is a performing identity, and a Person record, which is used for music credits.
In Velveteen, a user is an account holder. It is distinct from the performing identities you create as artists and the people you add to track credits.
What a profile contains
Your profile holds the information Velveteen uses for your account, including your email address, display name, and optional avatar. Access to artists, releases, and other catalog items is managed separately through collaborator permissions.
Your login address and the identifier other users can use to add you as a collaborator or shareholder.
full name
Your display name in the dashboard and in any notification emails sent on your behalf.
Label membership
Shows when your account works under a label and which label team manages that access.
Users, artists, and people
Three concepts in Velveteen carry similar-sounding names but mean very different things.
User
An account holder with a login. Manages catalog items, receives royalties, and can be granted collaborator access.
Artist
A performing identity: the name on DSP pages and release credits. Not a login. One account can own multiple artist profiles.
Person
A composer, lyricist, or performer credited on a track. A Person record does not need a login or account.
Your account is not your artist profile
The distinction matters in practice. When you create an artist in Velveteen, you create a separate item with its own name, metadata, and approval lifecycle. Your user account is how you sign in and manage access. You can log in with one email, manage three artist profiles, and grant collaborators access to specific artists without sharing your login.
Tip
Your account is not a person record
A Person in Velveteen is a credits record: a composer, lyricist, or performer who appears in track metadata. Person records have no email login, no dashboard access, and no subscription. If you write and perform your own music, you may need to create a Person record for yourself (to carry your IPI number in publishing credits) while also having a user account to manage your releases. They are independent entities that can coexist.
Frequently asked questions
What is the difference between a user and an artist?+
Your user account is your login. An artist is a performing identity that appears on DSP pages and release metadata. One account can manage many artist profiles. Changing your login email does not affect any of your artist profiles.
What is the difference between a user and a person?+
A person is a credits entity (composer, lyricist, performer) with no login. Users have accounts; people do not. The same real individual may have both a user account and a person record if they log in to Velveteen and also appear in track credits.
Can I have more than one account?+
Velveteen does not prevent multiple accounts tied to different email addresses, but managing everything under one account is simpler. You can grant collaborator access to entities across accounts rather than maintaining multiple logins.
What happens if I change my email?+
Your login email is the address tied to your profile. Changing it requires email verification. It does not affect artist profiles or person records, which are separate entities. Shareholder records tied to your old email are not automatically updated.
Related articles
Overview
Account model, entity permissions, label membership, and access control for everyone who uses Velveteen.
Users, people & roles
Two distinct concepts: a Person is a credits entity on a release; a User is an account holder with scoped access. Neither implies the other.
What is an artist?
The performing identity: separate from your account, owned by a label, and the name listeners find on DSPs.