Where Streaming Data Comes From in Velveteen
Updated June 13, 2026
Velveteen's streaming numbers are aggregated from daily reports that the platforms deliver through distribution. Each day's report lists streams per recording, split by platform, and Velveteen stores it as a daily snapshot. Because reporting moves through several steps, the data typically lags the platforms by a few days.
Knowing where the numbers come from explains the lag, the platform list, and why you only see your own catalog.
The reporting pipeline
Platforms report streams to your distribution pipeline, which delivers a daily file to Velveteen. Velveteen records one snapshot per recording per day.
The dashboard then adds those snapshots up for whatever date range and grouping you choose.
Platforms in the breakdown
Spotify
Reported as its own line.
Apple Music
Reported as its own line.
YouTube
Split into standard, Content ID, and Shorts.
Amazon Music and Deezer
Each reported as its own line.
Why it is scoped to you
Streaming results are limited to the tracks you have permission on, so you see your own catalog and not other artists.
Heads up
Frequently asked questions
Is this the same data the platforms show?+
It is the same underlying streams, aggregated after delivery. Platform portals can show more recent or more detailed figures because they do not wait on distribution reporting.
Why do I not see every platform a store lists?+
The breakdown covers the platforms that report in the daily file: Spotify, Apple Music, YouTube, Amazon Music, and Deezer.
How far back does the data go?+
As far back as the daily snapshots Velveteen has received for your catalog.
Can I see another artist's streams?+
Only if you have permission on those tracks. Results are scoped to your catalog.
Related articles
Overview
The Streaming dashboard: stream counts by track, artist, label, and release, where the data comes from, the few-day reporting lag, and how streams differ from royalties.
Streams vs royalties
Why a stream count is not a dollar amount, and how streaming analytics and the royalty engine track different data on different timelines.
DSP portals vs Velveteen
Velveteen aggregates across platforms with a short lag. Use the DSP portals when you need real-time or play-level detail.