Reading Streaming Trends and Changes in Velveteen
Updated June 13, 2026
The Trend tab shows streams day by day across your selected range, and most views include a change percentage so you can see whether streams are rising or falling. Overview also surfaces your top platform, your top track, and the number of active tracks.
These signals tell you not just how many streams you have, but which way they are moving and where they are coming from.
The signals to read
Daily trend
A day-by-day line of total streams, with a per-platform split, on the Trend tab.
Change percentage
A comparison figure shown next to totals, so you can see direction over the range.
Top platform
The platform with the most streams in your range, shown on Overview.
Active tracks
How many of your tracks recorded streams in the range.
Reading them together
A rising trend with a positive change percentage means recent days are outperforming earlier ones in the range.
Per-track and per-artist rows each carry their own trend, so you can spot which release is driving a change rather than just the total.
Tip
Frequently asked questions
What is the change percentage comparing?+
It compares streaming performance across the selected range, so a positive figure means streams are trending up over that window.
Why did a track's change spike?+
A playlist add, a new release, or a promotion can cause a sharp jump. Open the track's trend to see which day moved.
What counts as an active track?+
A track that recorded at least one stream during the selected date range.
Can I see the trend per platform?+
Yes. The Trend tab splits the daily line by platform.
Related articles
The Streaming dashboard
The six tabs (Overview, Trend, Tracks, Artists, Labels, Releases) and the 7D, 30D, 90D, and YTD date presets.
Overview
The Streaming dashboard: stream counts by track, artist, label, and release, where the data comes from, the few-day reporting lag, and how streams differ from royalties.
Where the data comes from
Daily DSP reports delivered through distribution, broken down by Spotify, Apple Music, YouTube, Amazon, and Deezer, scoped to your catalog and lagging a few days.