Reading Streaming Trends and Changes in Velveteen
Updated August 3, 2026
In Analytics, Streaming uses the selected date range to show total streams, change percentages where data is available, top DSP, top track, active tracks, and daily stream trends. Choose 7D, 30D, 90D, YTD, or custom dates. On the Trend tab, switch between Total and By DSP to see the aggregate line or platform lines.
Use the range controls first, then read the summary and trend views together. The dashboard reports delivered stream snapshots, so recent days can fill in after the source reports arrive.
Choose the range
- 1
Pick a preset
Use 7D, 30D, 90D, or YTD above the dashboard. - 2
Set custom dates
Use the two date fields when a preset does not match the campaign or release window. - 3
Read the same window
The Overview, Trend, Tracks, Artists, Labels, and Releases tabs use the selected range.
Read Overview
Total Streams
Total delivered streams in the selected window. A change percentage appears when the data includes one.
Top DSP
The platform with the most streams in the selected window, with its share of the total.
Top Track
The track with the most streams in the selected window, with its artist and count.
Active Tracks
Tracks with more than zero streams in the selected window.
Use the Trend tab
The Trend tab shows Streams Over Time. Total draws one line for all streams. By DSP separates the platforms that have non-zero streams in the window.
The Tracks, Artists, Labels, and Releases tabs add rows for each grouping. Their tables include Total Streams and Chg% when a change value is available.
Tip
Treat reporting lag as part of the view
Velveteen aggregates delivered DSP reports. A recent day can be incomplete until the source report arrives, so do not use a missing final day as proof that a campaign stopped.
For earnings, use the Royalties area. Streaming counts and royalty statements are separate data surfaces.
Heads up
Frequently asked questions
Where do I find the change percentage?+
Overview can show it below Total Streams, and the Tracks, Artists, Labels, and Releases tables expose it as Chg% when the delivered data includes a value. The Trend chart itself focuses on stream totals by day.
What do 7D, 30D, 90D, and YTD mean?+
They are preset date windows. 7D, 30D, and 90D end at the latest available data date; YTD starts on January 1 of that data year. You can replace them with custom start and end dates.
Can I compare platforms in the Trend tab?+
Yes. Choose By DSP to see separate lines for platforms with non-zero streams in the selected range. Choose Total to return to one aggregate line.
What does active track mean?+
A track is active for the window when its total delivered streams are greater than zero.
Why are the latest days incomplete?+
Velveteen waits for delivered DSP reports and aggregates them after arrival. Recent dates can therefore populate later than the date you are viewing. See Where streaming data comes from for the source and lag details.
Related articles
The Streaming dashboard
Read the six tabs, the 7D, 30D, 90D, and YTD presets, the latest reported date, and the Total and By DSP trend views.
Overview
The Streaming dashboard: stream counts by track, artist, label, and release, where the data comes from, the few-day reporting lag, and how streams differ from royalties.
Where the data comes from
Daily DSP reports delivered through distribution, broken down by Spotify, Apple Music, YouTube, Amazon, and Deezer, scoped to your catalog and lagging a few days.