Streaming Analytics in Velveteen
Updated June 13, 2026
The Streaming section shows how your catalog is performing across stores. It reports stream counts by track, artist, label, and release, broken down by platform, for a date range you choose. The numbers come from daily DSP reports and typically lag a few days, so they are a performance view, not a real-time or earnings view.
Use Streaming analytics to see what is getting played and where. This section explains the dashboard tabs, where the data comes from, the reporting lag, and why stream counts are separate from royalties.
What the Streaming section covers
Stream counts
Totals by track, artist, label, and release for the date range you select.
Platform breakdown
Streams split across Spotify, Apple Music, YouTube, Amazon Music, and Deezer.
Trends over time
A daily trend view and change percentages so you can see direction, not just totals.
Your catalog only
Results are scoped to releases and tracks you have access to.
A good first look
- 1
Open Analytics, then Streaming
Find Streaming under Analytics in the dashboard. - 2
Pick a date range
Use the 7D, 30D, 90D, or YTD preset, or set a custom range. - 3
Start on Overview
Overview shows totals, your top platform, and your top tracks for the range. - 4
Drill into a tab
Switch to Tracks, Artists, Labels, or Releases to see the breakdown that matters to you.
What it is not
Streaming counts are not earnings. Royalties are reported on a separate timeline from financial statements, and the two numbers will not match.
Velveteen analytics also lag the platforms by a few days. For real-time or play-level detail, the DSP portals are the source.
Tip
Frequently asked questions
How often does the data update?+
Velveteen receives daily streaming reports, so the data refreshes day by day and typically lags the platforms by a few days.
Which platforms are included?+
Spotify, Apple Music, YouTube, Amazon Music, and Deezer, with YouTube split into standard, Content ID, and Shorts.
Do streams equal money?+
No. Stream counts measure plays, not payouts. See Streams vs royalties for how the two differ.
Why is my newest release missing?+
Reporting lags a few days. A release with no streams yet, or one whose first reports have not arrived, will not appear until the data lands.
Related articles
The Streaming dashboard
The six tabs (Overview, Trend, Tracks, Artists, Labels, Releases) and the 7D, 30D, 90D, and YTD date presets.
Where the data comes from
Daily DSP reports delivered through distribution, broken down by Spotify, Apple Music, YouTube, Amazon, and Deezer, scoped to your catalog and lagging a few days.
Streams vs royalties
Why a stream count is not a dollar amount, and how streaming analytics and the royalty engine track different data on different timelines.
DSP portals vs Velveteen
Velveteen aggregates across platforms with a short lag. Use the DSP portals when you need real-time or play-level detail.