Workflows

What Happens After You Submit a Release in Velveteen

Updated June 12, 2026

The short answer

After Submit for Review, your release is in PENDING while Velveteen reviews it. It can then move through IN_REVIEW, QUEUED, PROCESSING, and DELIVERED. If Velveteen needs changes, the release may return to REJECTED with feedback so you can fix and resubmit. Locked tracks stay locked until the release returns to an editable state.

Use release state to know what is happening and what you can still change. Store visibility timing still depends on your consumer release date and each DSP's processing window.

Common post-submit states

PENDING

Passed your submission checks and is waiting for Velveteen review.

IN_REVIEW

Velveteen is actively reviewing the package.

QUEUED

Approved for delivery and waiting in the delivery queue.

PROCESSING

In the delivery pipeline toward stores.

DELIVERED

Velveteen completed delivery. Individual store timing can still vary.

REJECTED

Returned with feedback. Fix issues and submit again from DRAFT or REJECTED.

What you can do while waiting

  1. 1

    Watch release state

    Open the release page and read the current state badge and any feedback.
  2. 2

    Prepare pitching separately

    If you use editorial pitching, create a pitch once the release date is far enough out.
  3. 3

    Set payout preferences

    Configure payout country, method, and email in Settings so royalties can flow later.
  4. 4

    Plan direct sales

    After delivery, you can enable public release pages and direct sales if your plan supports them.

Tip

DELIVERED means Velveteen finished its delivery pipeline, not that every store went live at the same instant.

Frequently asked questions

Will my release go live on the consumer release date?+

That is the target date in metadata. DSP processing can finish before or after that date depending on review and queue timing.

Can I cancel submission?+

Treat a submitted package as locked. Contact support if you need an urgent change before delivery completes.

When do royalties start?+

After the release is live and DSPs report usage. See the Royalties section for balances, reports, and payout timing.

What if the release is REJECTED?+

Read the feedback, fix the listed issues, pass Release Readiness again, and use Submit for Review when the release is back in an editable state.

Related articles

Submit for distribution

When readiness passes, use Submit for Review. Velveteen locks the release and tracks and moves the package into review.

Release status lifecycle

What the release states mean, when tracks lock, and why submitted releases cannot be edited like drafts.

Overview

The full pitching workflow: what a pitch is, when to submit, what goes in it, and how Velveteen tracks it from draft to delivery.

What royalties mean

Recording royalties and direct-sale credits flow to track shareholders. Publishing royalties remain separate.

Balances & payouts

Available balance, payout method, payout email, payout minimums, requests, cancellations, and payout history.