Catalog

Velveteen Release Review and Feedback

Updated June 21, 2026

The short answer

After you submit a release, Velveteen reviews it for quality and store requirements. Most releases are either approved or returned to draft with feedback to fix. A release only reaches REJECTED status when an account restriction applies, which is rare.

The review step sits between your submission and delivery to stores. Understanding the three possible outcomes helps you know what to do when your release comes back.

Three review outcomes

Approved

Velveteen approves the release. The state moves to QUEUED, then PROCESSING, then DELIVERED as the release works through delivery to stores.

Returned to draft

Velveteen finds an issue and returns the release to DRAFT with notes explaining what to fix. This is the most common non-approval outcome. The release is fully editable again.

Rejected

Reserved for account restriction cases: fraud, repeated TOS violations, or identity issues. The release enters REJECTED and cannot be resubmitted from that state without resolving the account issue with support.

When your release comes back to draft

  1. 1

    Read the feedback

    The feedback note appears on the release detail page. It explains what Velveteen found and what you need to fix.
  2. 2

    Make the changes

    Edit the release metadata, track fields, artwork, or credits that the note calls out. The release and its tracks are fully editable in DRAFT.
  3. 3

    Run readiness again

    Open the Release Readiness panel to confirm all checks pass.
  4. 4

    Submit again

    Use Submit for Review once the release and tracks are clean.

Tip

A release in DRAFT after feedback is not rejected. It was returned so you can fix it. You can resubmit as many times as needed.

What REJECTED means

REJECTED is the state for account-restricted releases, not for normal review feedback. If you see REJECTED, contact Velveteen support to understand what triggered the restriction.

Releases returned to DRAFT with feedback do not use the REJECTED state at all.

Heads up

If your release is in REJECTED status, the release cannot be resubmitted by you directly. Reach out to support at support@velveteen.fm.

Frequently asked questions

How long does review take?+

Velveteen does not publish a fixed SLA. Review timing varies. You receive a notification when the decision is made.

Will I be notified when my release is reviewed?+

Yes. Velveteen sends a notification and email when the review decision is made, whether the outcome is approval or a return to draft.

Can I edit a release while it is in PENDING or IN_REVIEW?+

No. Once submitted, releases and their tracks are locked until either a decision is made or you contact support.

What is the difference between PENDING and IN_REVIEW?+

PENDING means Velveteen has received the submission and it is waiting to be reviewed. IN_REVIEW means the review is actively in progress.

My release went to REJECTED. What do I do?+

Contact support at support@velveteen.fm. Explain the release and the context. The support team can clarify what caused the restriction and what steps resolve it.

Related articles

Release status lifecycle

What the release states mean, when tracks lock, and why submitted releases cannot be edited like drafts.

Submitting a release

The readiness gate before review: subscription, artist approval, dates, tracks, credits, artwork, label approval, and fraud declarations.

Common blockers

The blockers that come up most: artist approval, DSP identifiers, release dates, the AI declaration, contributors, and the single-track genre match.