Automation Recipes in Velveteen
Updated August 16, 2026
Recipes are versioned, installable automation templates. During the current pilot, only Velveteen platform admins can inspect and install them; each installation remains a normal draft.
Choose a recipe by the result you want. The library groups recipes into release preparation, fan growth, promotion, and recovery outcomes; each card shows when it starts and what it does without exposing internal setup details.
Recipe lifecycle
- 1
Choose who it is for
Select an artist or label before browsing. The picker shows only relationships attached to your account. - 2
Find a recipe
Use search and Outcome first. Open More filters only when you want to narrow the list by product area or timing. - 3
Create the draft
Use recipe creates a draft for the current selection. If an artist is already selected, Velveteen does not ask you to choose that artist again. - 4
Review the recipe
The draft opens with a plain summary of what starts the workflow and every possible path. Choose Customize workflow only when you want to change its steps. - 5
Preview and activate
Preview opens in a visible dialog and makes no changes. Activate the draft separately when the scope and paths are correct.
Frequently asked questions
Are recipes the same as automations?+
A recipe is a reusable starting point. Once you use it, it becomes a normal Automation draft that you can edit and activate.
Why does a recipe ask me to review releases?+
The selected artist or label does not have a release ready for that recipe yet. Review the release and return to the recipe library after it is ready.
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