Marketing
Pre-Save Campaign Planner
Plan the pre-save launch, reminders, tracking links, and incentive messaging for a new release.
Marketing
Tool inputs
Generated output
Pre-Save Planner
Pre-saves campaign plan for "Your New Single" by Your Artist Name
- Set release date: Create the pre-save link and tag every source separately.
- Set release date: Announce "Your New Single" to your owned audience: Email list, Instagram close friends, TikTok followers, Discord community.
- Set release date: Run proof-focused reminders with one short clip.
- Set release date: Post final reminder and ask close fans directly.
- Set date: Switch CTA from pre-save to listen/save/share.
Budget note
$1,000 should be split between content distribution, retargeting, and direct fan conversion rather than one broad boost.
Next best move
Velveteen handles distribution, release validation, royalties, and label-style pitching in one workflow. Use this result to tighten the release, then move it into a real distribution plan.
Frequently asked questions
Do pre-saves actually help streaming performance?+
Pre-saves can boost first-day streams by triggering saves to a listener's library at midnight on release day, which improves algorithmic signals. The effect is real but modest — it matters most when you have an engaged audience already following you.
What incentive should I offer for pre-saves?+
Exclusive content works better than generic promises. Offer something real: an unreleased demo, early access, a personal thank-you, or behind-the-scenes content. Vague 'surprise' incentives underperform.
How long before release should I run the pre-save?+
Two to four weeks is typical. Too early and momentum fades before release day. Too late and you miss audience build-up. The Spotify pitch window closes seven days before release, so the pre-save and pitch should go out around the same time.
What platforms support pre-saves?+
Spotify, Apple Music, and Amazon Music all support pre-saves through most major distributors. Third-party tools like Velveteen, Toneden, and Feature.fm offer cross-platform pre-save links that track sources separately.