Enabling Direct Sales in Velveteen
Updated June 12, 2026
To enable direct sales, the seller profile must have global direct sales enabled turned on, the release must have direct sales enabled turned on, and the public release page must be available for an eligible release.
There are two sales toggles on purpose. The profile toggle is the seller-wide permission. The release toggle controls each release.
Required toggles
Profile toggle
global direct sales enabled on the seller profile.
Release toggle
direct sales enabled on the release.
Release price
direct sales price or the default price for the release format.
Public page
The fan-facing album page where checkout starts.
Eligibility checks
The checkout route looks up the release by id and slug, requires direct sales enabled, and checks that the release state is APPROVED or DELIVERED.
It then checks the seller-wide direct-sales setting and blocks sales if the profile is restricted or suspended.
Frequently asked questions
Why are sales not showing?+
Check the profile toggle, release toggle, public page, price, release state, and account restriction status.
Can one release sell while another does not?+
Yes. direct sales enabled is release-specific.
Can I turn on sales globally?+
Yes. The settings profile route supports global direct sales enabled.
What happens when global sales is enabled?+
The settings route can also enable public pages and direct sales on releases that have slugs.
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