Touring for independent artists

Guarantee vs Door Deal vs Versus Deal for Musicians

Bradley J Simons
Bradley J Simons
4x Juno-nominated producer · founder of Velveteen
The short answer

A guarantee pays the contracted minimum. A door deal pays a percentage of a defined ticket base. A versus deal pays the greater of the guarantee or percentage result. Choose by demand evidence, downside, upside, reporting access, permitted deductions, deposit, cancellation, and payment certainty. Never accept 'a percentage of the door' without written fee, expense, comp, refund, and settlement definitions.

Lead visual

Rights live in lanes

01

Composition

writers, publishers, PROs

owner
permission
payment

02

Master

artist, label, recording owner

owner
permission
payment

03

License

use, territory, term, fee

owner
permission
payment
A rights-map image for copyright, covers, publishing, and creator licensing topics.

Live · Touring

Rights clearance map

Decision

Know who owns what before the song, cover, sample, or claim goes public.

Evidence

Writers, publishers, master owners, licenses, notices, registrations, and takedown proof.

Risk

A missing clearance or ownership record can block monetization or create a dispute after traction starts.

Good outcome

A defensible rights trail before money, platforms, or third parties are involved.

Part of the Independent touring cluster.

Which live deal fits the show's evidence and risk?

Velveteen deal chooser

Match downside, upside, and records

Guarantee

Use when

The route needs minimum certainty or the artist should not carry ticket risk.

Avoid when

Important obligations, deductions, cancellation, deposit, or payment timing remain unwritten.

Door

Use when

Demand evidence and transparent ticket control support shared ticket risk and upside.

Avoid when

The base, percentage, permitted expenses, comps, reports, or audit access are vague.

Versus

Use when

A floor is required while strong ticket performance can produce a larger fee.

Avoid when

Either side expects the guarantee plus percentage without that wording in the deal.

Flat split

Use when

Multiple artists deliberately divide a defined pool under one written calculation.

Avoid when

Set order, ticket responsibility, expenses, shortfall, payment, and replacement acts are unresolved.

Stop

Use when

The promoter will not define records, pay, cancellation, or deductions in writing.

Avoid when

A small wording gap can be clarified and signed before commitments are made.

What must the percentage calculation define?

Door-deal contract map

Nine definitions before the show is announced

Base

Gross or net ticket base, currency, ticket types/prices, bundles, upgrades, and controlled channels.

Establishes the exact money to which the percentage can apply.

Attendance

Capacity, paid, comps, holds, guest list, promoter/artist tickets, scans, no-shows, and walk-ups.

Separates people in the room from tickets that produced deal revenue.

Adjustments

Refunds, chargebacks, cancellations, taxes, facility/service/processing fees, and rounding.

Prevents post-show changes from entering the base without agreed treatment.

Expenses

Allowed categories, estimates, caps, tax, allocation, receipts, approval, and excluded overhead.

Stops an open-ended cost line from absorbing the artist percentage.

Percentage

Rate, calculation order, tiers, breakpoints, support splits, and guarantee comparison.

Makes the artist fee reproducible from the same source report.

Records

Ticketing/box-office views, audit access, sales updates, settlement format, and record retention.

Replaces a verbal attendance total with inspectable deal evidence.

Payments

Deposit, advance, balance, tax form, invoice, payer/payee, method, timing, currency, and reference.

Connects the calculated fee to cash actually received.

Failure

Cancellation, postponement, force majeure, curfew, underperformance, breach, and refund obligations.

Allocates risk before a missed or changed performance creates conflict.

Rights

Merchandise, recording, streaming, photography, name/likeness, marketing, and future use.

Keeps the live fee from silently buying unrelated commercial rights.

How does a constructed versus deal settle?

Constructed versus calculation
AmountContract question
Ticket gross$5,000Which ticket report, types, currency, and channels create this total?
Refunds and exclusions-$500Does the signed deal exclude these exact amounts before expenses?
Permitted expenses-$1,000Are categories, caps, allocation, and source records satisfied?
Illustrative share$2,80080% of $3,500; this percentage is example math only
Guarantee comparison$2,800 winsGreater than the constructed $1,500 floor, not added to it
Balance$2,300Winning fee less only the $500 already received

Do not settle from attendance alone

Scans, paid tickets, complimentary entries, refunded orders, gross receipts, payout balances, and promoter expenses answer different questions. Use the signed formula and final source records, mark disputed lines, and preserve the payment reference.

stress-test each proposed deal inside the full route budget

Which sources support fair live deal terms?

Frequently asked questions

What is a guarantee in a live music deal?+

A guarantee is the minimum artist fee stated in the performance agreement, subject to its conditions, cancellation terms, deposit, invoicing, tax, currency, and payment timing. Confirm whether hospitality, travel, production, support, merchandise, recording, or other obligations sit outside or inside that amount. A verbal fee is not a complete guarantee contract.

What is a door deal for musicians?+

A door deal applies an agreed percentage to a defined ticket calculation. The contract must state ticket types and prices, capacity, paid versus complimentary entries, refunds and chargebacks, taxes and fees, permitted expenses and receipts, promoter or artist ticket allocations, reporting access, settlement timing, deposit or advances, and the party controlling ticket data.

What does guarantee versus percentage mean?+

A versus deal compares the written guarantee with the agreed percentage result and pays the greater amount. It is not guarantee plus percentage unless the contract explicitly says so. Reconstruct both calculations from final source records, apply the contract's deductions exactly once, then subtract only deposits or advances already paid from the winning artist fee.

Which show expenses can a promoter deduct?+

Only expenses the signed deal permits, using its caps, categories, tax treatment, and evidence requirements. Request estimates before the show and receipts or source records at settlement. Do not accept a generic house-expense line, newly added marketing cost, undisclosed support payment, or internal overhead merely because the show has ended.

Is a door deal better than a guarantee?+

Neither is universally better. A guarantee protects minimum income; a transparent door or versus deal can share upside where ticket evidence and promoter reporting are strong. Compare the conservative calculation, cash timing, deposit, downside, deductions, audit access, cancellation, relationship, room capacity, and route role. Price uncertainty instead of assuming a percentage means more money.

Bradley J Simons

About the author

Bradley J Simons

Bradley J Simons is a 4x Juno-nominated producer who makes music as Babbage and founded Velveteen. A former touring musician, he writes about releasing, pitching, and getting paid for music from the artist's side of the desk.

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