Safe music promotion and streaming fraud

Fake Playlist Risk Checklist for Musicians

Bradley J Simons
Bradley J Simons
4x Juno-nominated producer · founder of Velveteen
The short answer

Before paying for playlist promotion, ask for the exact service, traffic source, playlist route, payment recipient, reporting, and platform-policy boundary in writing. Reject any offer that guarantees streams or Spotify placement, hides its network, requests your password, or cannot show how delivery will be evidenced. Pay for accountable work, not a platform outcome.

Lead visual

Safe music promotion map

Context

Promotion · Safety

What this guide is helping you understand.

Decision

Fake playlist risk checklist

The practical choice or setup step to get right.

Next

Action

What to check before you move the release forward.

A cluster-specific field map used when a guide does not need a more specialized visual family.

Promotion · Safety

Failure path map

signal

Read the exact rejection before changing artwork that may already be sound.

What to measure

Validator text, exported file properties, visible claims, third-party material, and the distributor's current rule.

A broad redesign can preserve the real failure while creating new file, credit, or rights problems.

The point of Fake playlist risk checklist is not more activity. It is a clearer loop from signal to next action.

Part of the Safe music promotion cluster.

Key takeaways

  • Require a written description of the work, audience, traffic source, playlist route, payment path, and reporting before you pay.
  • Reject guaranteed streams, guaranteed Spotify placement, secret networks, engagement manipulation, and password requests.
  • Keep campaign accounts, exports, invoices, messages, playlist URLs, and delivery records under artist control where practical.
  • Separate an offer's promise from what the provider can control. A campaign can create exposure, not genuine listener intent.
  • Classify later traffic as expected, unexplained, suspicious, or confirmed only at the narrowest level the evidence supports.

What should you check before paying for playlist promotion?

Pre-purchase screen

Eight questions for the offer

Outcome

Does the offer promise a stream total, Spotify placement, algorithmic priority, chart position, or follower number?

Reject the offer or ask for a scope based on work the provider controls.

Method

Does it name advertising, public relations, content, research, outreach, targeting, reporting, or another specific service?

Require the method and its limits in the written scope.

Route

Does it explain how a track reaches playlists, including whether the playlists are independent, editorial, algorithmic, or paid media?

Do not pay while the route is hidden or described as secret access.

Money

Does it identify the provider, playlist or media recipient, service fee, media spend, commissions, currency, and invoice?

Ask for the complete payment path and reject unexplained pass-throughs.

Evidence

Does it define delivery records, dates, source systems, placements, contacts, spend, and raw exports?

Make reporting a deliverable rather than accepting a final stream screenshot.

Access

Does it request a password, unrestricted account access, or control of your artist and advertising accounts?

Keep ownership and use role-based, least-privilege access where practical.

People

Does it name the legal provider, responsible person, subcontractors, and jurisdictions involved?

Pause until the accountable parties and data path are clear.

Exit

Does it explain how to pause work, remove access, receive records, and handle an unexplained traffic event?

Put the pause, notice, cooperation, and final-export terms in writing.

Which playlist-promotion promises should make you walk away?

Offer boundary
A supportable serviceA risky promise
Playlist outreachResearch relevant independent curators, send approved material, log contacts, and report responsesGuaranteed Spotify playlist placement or a fixed number of streams
AdvertisingRun approved creative from a named account with defined audience, budget, placements, tags, and reportsBuy Spotify streams through an undisclosed traffic source
ReportingProvide dated source records, spend, placements, contacts, links, and delivery limitsSend one stream screenshot with no source, period, or underlying records
Account accessUse role-based access, two-step verification, export rights, and a removal dateAsk for a password or permanent control of the artist account
NetworkName the relevant providers, playlist route, subcontractors, and payment recipientsHide the playlist network behind a secret method or urgency

A large playlist is not proof of a safe offer

Playlist size, branding, genre fit, or one visible placement cannot establish how listeners arrived or whether the traffic is genuine. Preserve the offer and delivery evidence, then investigate matching source, country, listener, follower, playlist, and campaign data if something changes.

What does a safer playlist-promotion scope look like?

Worked exampleIllustrative offer

Provider will research 40 independent curators in the artist's target genres, send an approved pitch to curators who accept submissions, record each contact and response, and deliver a weekly report with playlist URL, date, track, response, and stated submission terms. Provider will not guarantee placement or streams, buy engagement, use undisclosed automation, or request the artist's password.

Constructed example, not a real release
research 40 independent curators
Defines a research and outreach task instead of promising a platform result.
record each contact and response
Creates evidence the artist can review without relying on a stream total.
will not guarantee placement or streams
Keeps the offer outside the outcome promises Spotify warns artists to avoid.
will not ... request the artist's password
Protects account control and makes access expectations explicit.

separate service fees, media spend, and contingency before approving the campaign

What should you preserve if the offer already ran?

Save the original pitch, contract, invoice, payment record, playlist URL or URI, track URI, screenshots, reports, messages, vendor methods, account changes, and exact Spotify for Artists date range. Compare the campaign record with streams, listeners, followers, sources, playlists, countries, and any platform or distributor notice. One unusual number is a prompt to investigate, not a verdict.

For the wider provider review, use the music-promotion company diligence guide. For a visible anomaly, continue with the fake-playlist warning-signs guide or the suspected-spike response guide.

Which policies should you read before buying?

Frequently asked questions

Is every paid playlist-promotion service fake?+

No. A provider can sell research, outreach, advertising, public relations, content, or reporting without selling a guaranteed placement or stream count. The risk is in the method and promise. Ask who is paid, what the provider controls, how the work is recorded, and whether the offer complies with current platform rules.

Can a playlist curator guarantee a certain number of streams?+

Treat that guarantee as a reason to walk away. Spotify says paid services that guarantee streams are not legitimate and says guaranteed playlist placement in exchange for money violates its terms. A provider can describe its work and reporting, but it cannot control listener intent or Spotify's decisions.

Should I give a playlist promoter my Spotify password?+

No. Do not share account credentials for a promotion service. If campaign work needs access to an account, use the platform's available role-based access, least privilege, two-step verification, and prompt removal. Keep ownership and export access with the artist where practical.

What evidence should a playlist-promotion service provide?+

Before launch, require the legal provider, written scope, method, playlist or outreach route, payment recipients, subcontractors, account owner, reporting fields, dates, and prohibited practices. During delivery, keep invoices, messages, playlist URLs or URIs, screenshots, reports, campaign records, and the exact reporting window.

What should I do if I already paid for a risky playlist service?+

Stop future spend where you are authorized to do so, preserve the offer and payment records, remove unnecessary access, and compare the resulting traffic with your campaign evidence. Do not delete records, buy counter-traffic, or accuse a named party from one dashboard signal. If traffic becomes unexplained or suspicious, use the incident workflow in the related guide.

Bradley J Simons

About the author

Bradley J Simons

Bradley J Simons is a 4x Juno-nominated producer who makes music as Babbage and founded Velveteen. A former touring musician, he writes about releasing, pitching, and getting paid for music from the artist's side of the desk.

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