Spotify Marquee vs Showcase: Eligibility, Cost, and Results
Use Spotify Marquee when an eligible new release needs a full-screen mobile recommendation during its first 21 days. Use Showcase when an eligible new or catalog release needs a Home banner at any time. Both require recent target-market streaming eligibility, but Marquee adds an active-listener threshold. Diagnose eligibility, timing, audience goal, format, and reporting before comparing projected reach or cost.
Lead visual
Music ads map
Context
Promotion · Paid
What this guide is helping you understand.
Decision
Spotify Marquee vs Showcase
The practical choice or setup step to get right.
Next
Action
What to check before you move the release forward.
Promotion · Paid
Failure path map
signal
Read the exact rejection before changing artwork that may already be sound.
What to measure
Validator text, exported file properties, visible claims, third-party material, and the distributor's current rule.
A broad redesign can preserve the real failure while creating new file, credit, or rights problems.
The point of Spotify Marquee vs Showcase is not more activity. It is a clearer loop from signal to next action.
latest Marquee start after release
maximum Marquee schedule
maximum Showcase schedule
current self-serve budget floor
Does the release pass the Marquee or Showcase diagnosis?
| Marquee | Showcase | |
|---|---|---|
| Surface | Full-screen mobile recommendation | Banner on Spotify Home |
| Catalog age | Eligible new release | Eligible new or catalog release |
| Start | Within 21 days of release | Any time |
| Maximum schedule | 10 days or until budget is spent | 14 days or until budget is spent |
| Base access | At least 1,000 recent streams in a target market | At least 1,000 recent streams in a target market |
| Additional threshold | At least 5,000 monthly active listeners in the selected target market | No additional active-listener threshold stated in current access guidance |
| Self-serve budget | $100 to $10,000 per sub-campaign | $100 to $10,000 per sub-campaign |
| Use case | Time-bound new-release growth, engagement, or reactivation | New or catalog growth, engagement, or reactivation |
Eligibility is market-specific
Passing the recent-stream requirement in one market does not create Marquee eligibility everywhere. Marquee's monthly-active threshold applies in the selected target market, and every campaign remains subject to Spotify's current team, release, content, rights, and availability rules.
How should Spotify campaign results be interpreted?
| Useful observation | Claim to avoid | |
|---|---|---|
| Growth | Spotify reports exposed listeners who intentionally streamed the promoted release within its defined window | Every exposed listener became a durable fan |
| Engagement | Active streams and intent actions changed among reported converted listeners | The campaign caused every later catalog stream |
| Reactivation | A previously active audience segment responded under Spotify's campaign definitions | The same reactivation pattern will repeat in another market |
Which Spotify sources should you verify before booking?
Frequently asked questions
What is the difference between Spotify Marquee and Showcase?+
Marquee is a full-screen mobile recommendation for an eligible new release and must start within 21 days of release. Showcase is a banner on Spotify Home for eligible new or catalog music and can run at any time. Their scheduled durations, surfaces, eligibility, and available audience strategies differ.
Who is eligible for Spotify Marquee and Showcase?+
Current access requires at least 1,000 streams in the last 28 days in at least one target market. Marquee additionally requires at least 5,000 monthly active listeners in the selected target market. The release and team must also pass Spotify's format, rights, artist-role, content, artwork, and other rules.
How much do Spotify Marquee and Showcase cost?+
Current self-serve sub-campaign budgets range from $100 to $10,000 USD or local equivalent. A locally represented Marquee booking can have a $250 minimum. Those are platform limits, not a recommendation; the useful budget depends on the available audience, forecast, campaign goal, and release economics.
How long do Marquee and Showcase run?+
Marquee runs for up to 10 days or until its budget is spent and must begin within the new-release window. Showcase runs for up to 14 days or until budget is spent and can begin anytime. Confirm the dates shown in Spotify for Artists before booking.
How does Spotify measure Marquee and Showcase results?+
Spotify reports listener behavior for 14 days after exposure. Results begin populating after 24 hours and finalize two weeks after the campaign ends. Current reporting includes delivery, audience development, converted listeners, conversion rate, active streams per converted listener, and intent rate.
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