How to Build an EPK Page for Music Press
Build a press-facing EPK page around seven blocks: the current angle, proof, selected music or video, a bio, approved downloadable assets, exact release details, and direct media contact. Give it a stable public URL, crawlable links, labelled files and credits, an update date, and mobile quality assurance.
Lead visual
A press page built for the handoff
ARTIST / CURRENT RELEASE
Block 1
Current angle
Block 2
Fast proof
Block 3
Listen / watch
Block 4
Visible bio
Block 5
Approved assets
Block 6
Release details
Block 7
Direct contact
Audience · Owned web
Press handoff map
Orient
Make the current story, selected music, approved assets, factual proof, and direct contact usable from one public page.
Check
Campaign angle, sourced credits, playable media, visible bio, labelled downloads, release details, asset credits, update date, and contact owner.
Move
A press destination that can be scanned, quoted, downloaded, contacted, and refreshed without rebuilding the whole EPK.
Read this as a working sequence for EPK page for music press, then use the article below to make the tradeoffs concrete.
Key takeaways
- Lead with the reason this artist or release matters now.
- Use only proof, credits, quotes, and results that can be verified.
- Make selected media playable and approved assets directly usable.
- Label every download with its content, credit, format, and usage context.
- Put a named contact and a meaningful update date on the page.
How should the seven-block press page be assembled?
Velveteen press-page workflow
From current angle to direct contact
- 01
Block 1
Current angle
State in one factual sentence why the artist, release, show, or project is relevant now.
- 02
Block 2
Fast proof
Select two to four verifiable credits, results, shows, placements, or quotes with source context.
- 03
Block 3
Listen or watch
Feature one primary current release and only the supporting media that helps evaluate this campaign.
- 04
Block 4
Bio handoff
Show a concise verified bio and route deeper one-sheet, full-EPK, or AI drafting needs to their owned workflows.
- 05
Block 5
Approved assets
Offer previewable, labelled images, logos, and artwork with credit, orientation, format, usage note, and download.
- 06
Block 6
Exact details
Record release date, artist, label, credits, territory, links, and campaign facts without forcing them into prose.
- 07
Block 7
Direct contact
Name the press, management, or artist contact, role, address, and response path for the campaign.
What must every press asset handoff verify?
Asset delivery audit
Preview, file, credit, right, and contact
Preview
Show the actual image, artwork, logo, or document before download
Lets the recipient choose the right asset without opening several files.
Filename
Use artist, campaign, asset, orientation or crop, version, and extension
Keeps downloaded files understandable outside the site.
Format
State dimensions, file type, color or print context, and size where useful
Prevents a web thumbnail from being mistaken for a print-ready source.
Credit
Display the photographer, designer, artwork, or courtesy line exactly as approved
Makes correct use easier and preserves the attribution record.
Usage
State the campaign context and route unusual, commercial, or restricted requests to a contact
Avoids implying that a public download grants every possible use.
QA
Test preview, download, filename, permissions, mobile behavior, and contact after every update
Catches the broken handoff before outreach sends traffic.
How does this press page avoid duplicating the existing EPK guides?
| This page owns | Existing guide owns | |
|---|---|---|
| Press web page | Campaign-specific blocks, public URL, crawlability, asset delivery, mobile QA, contact, and maintenance | One-sheet versus full-EPK definitions and the complete component inventory |
| Bio | A concise visible handoff with verified facts and current context | The AI-assisted fact gathering, voice sample, drafting, verification, and editing workflow |
| Downloads | Approved press assets, labels, credits, usage notes, and tested file delivery | General photo specifications and what a broader one sheet or EPK can contain |
Use the artist one-sheet and EPK guide for the full kit inventory, and the AI artist bio workflow for drafting without invented facts or generic voice.
A public download is not unlimited permission
Make approved campaign use clear and route other requests to the named contact. Do not publish restricted files, private contact data, unlicensed media, or source materials the artist is not authorized to distribute.
build the concise companion one sheet from the same verified facts
Which sources should control press-page discovery and delivery?
Frequently asked questions
What should be on an EPK page for music press?+
Include the current release or artist angle, two to four sourced proof points, selected playable music or video, a concise factual bio, approved photos and artwork with labels and credits, exact release details, official links, and a named media contact. Tailor the page to the live campaign instead of publishing an unfiltered archive.
Should an EPK be a web page or PDF?+
A public web page is easier to update, link, inspect, and use across devices. A one-sheet PDF can remain a useful attachment or leave-behind. This page owns the press web destination; Velveteen's existing one-sheet guide owns the one-sheet versus full-EPK distinction and the deeper content inventory.
Should press photos require a form or email request?+
Provide direct downloads for assets the artist has approved for the campaign, with previews, orientation, file type, credit, and any necessary usage note. Use a contact path for special requests or restricted material. Do not make a journalist trade personal data for ordinary approved press files.
Can an EPK page be hidden from navigation?+
It can be omitted from the main fan navigation while remaining a stable public URL linked from press outreach and relevant site pages. Decide deliberately whether it should be indexed. Do not accidentally block a page that the press campaign expects people or search systems to access, and do not expose confidential materials.
How often should an EPK press page be updated?+
Review it before every campaign and whenever the release date, credits, contact, approved assets, live links, proof points, or current angle changes. Show a meaningful updated date, test the full page and downloads on mobile and desktop, and retire or redirect obsolete campaign pages with a documented destination.
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