TL;DR
Is Velveteen better than Ingrooves?
Velveteen is the better Ingrooves alternative for artists and small labels that want open signup, transparent pricing, DSP distribution, direct-sale pages, pitching, royalty reporting, API access, and catalog tools without a service-led relationship. Ingrooves is better evaluated as a legacy UMG-owned distribution and marketing services brand now folded into Virgin Music Group, with custom terms and services for rights holders that need more hands-on support.
Label tools.
Artist price.
Everything Ingrooves charges extra for — or doesn't offer at all — comes standard. Real product, built for artists and labels running six-figure catalogs.
Vee runs your catalog
A tool-aware agent that validates metadata, pushes releases to every DSP, and answers questions about your royalties in plain English.
See every dollar, across every platform
Real-time dashboards break down earnings by DSP, track, and territory. 0% commission — you keep what you earn.
Pay collaborators automatically
Configure splits once. Producers, co-writers, and features get paid direct — no spreadsheets, no chasing.
Pitch editorial on every major DSP
Submit releases for Spotify, Apple Music, Amazon, and YouTube editorial — something most distributors don't offer.
FEATURE COMPARISON
See how Velveteen stacks up against Ingrooves, feature by feature.
THE REAL COST
Artist or small label deciding between self-serve distribution and label-services support
Velveteen is the transparent self-serve option because published plans start at $19/year and DSP royalties stay at 0% commission. Ingrooves is best evaluated as a service-led partner with custom pricing, revenue-share, or deal terms rather than as a posted-price distributor. Ingrooves has been combined into Virgin Music Group, so many buyers should compare against Virgin Music Group directly.
WHAT ARTISTS SAY
“It's been an absolute pleasure working with the Velveteen team, complete night and day experience. Highly recommend for artists looking to take their music to the next level!”
“I built Velveteen because independent artists deserve label-level tools without the label deal. Every feature exists because I needed it myself.”
FAQ
Common questions about switching from Ingrooves to Velveteen.
Is Ingrooves a music distributor?
Yes. Ingrooves is positioned around music distribution and services for artists, labels, or rights holders. Velveteen is also a distributor, but it is built as an open artist and label catalog stack with direct sales, pitching, royalty reporting, and API access.
Is Velveteen cheaper than Ingrooves?
Ingrooves does not publish a simple self-serve price or universal revenue-share rate for comparison. Velveteen starts at $19/year for Artist and keeps DSP royalties at 0% commission, so it is the clearer option when transparent pricing matters.
Does Ingrooves use revenue-share deals?
Ingrooves's public positioning is service-led rather than posted-price subscription distribution. Exact terms are custom or not publicly listed, so compare Velveteen's flat pricing and 0% DSP commission against the value of Ingrooves's hands-on services.
Should I choose Velveteen or Ingrooves?
Choose Velveteen if you want self-serve distribution, direct-sale pages, pitching, and catalog operations with published pricing. Consider Ingrooves if you need rights holders evaluating umg's independent distribution ecosystem and ingrooves/virgin lineage and are ready for a partner/client relationship.